I am a firm believer in the Everybody Sells model but sometimes the more technical people in my circle need some convincing. I am a marketer at heart and while technology fascinates me and I like to think that I am knowledgeable enough to be technically “dangerous”, the appreciation of the sales process comes naturally to me. This is especially true in a start-up environment. If you are a technologist like Vivek Wadhwa and you aspire to stretch your wings, consider what he says in his recent post: It’s All About Selling for Survival.

I wanted to point out a couple of interesting articles today.

Chris Dixon talks about the ideal startup career path over on his blog. I agree completely and have been a recent fan of his thoughts and ideas. Further, he discusses and quotes a point that Aaron Cohen makes that “…you shouldn’t think of joining a start-up as just joining a company. You should think of it as joining the start-up career path.”

Will Herman via VentureBeat talks about how auto racing and start-ups aren’t that different. Admittedly, I am not that much of a fan of auto racing but I can appreciate the correlation and think that his points are absolutely valuable. ”It’s often easy to get caught with your head down, focused on near-term problems and opportunities while ignoring the big picture and where the new enterprise should be headed.”

On my personal blog Max Sobol : Brainwork, I put together some thoughts related to building startups.

When building your business, don’t get bogged down with administrative perfection. Instead, just get it done with the best’ish approach to each pressing need.

When building your team, choose wisely and don’t settle for mediocrity. Choose true players that “get it”, celebrate group victories and push onward through group failures.

When building your operation, capitalize on your team dynamic by being a smart employer. Focus on what’s important in an effort to maximize productivity and minimize attrition.