Nimblelight builds dynamic web presences for businesses, non-profits, and artists. Their work includes web design and development, web consulting, web application development, paid search and search engine optimization, site analytics and user response optimization, social networking and relationship marketing, and online reputation management.

Nimblelight was founded in 2007 and has already established successful web presences for clients as distinguished as CarSense, Postgreen Homes, Auto Lenders, the City of Philadelphia, The Delaware Children’s Museum, and the seaside vacation town of Mystic, Connecticut.

Start Philly caught up with Nimblelight’s Brian Melton (Partner), who graciously answered our probing questions so that you, our treasured readers, would be thoroughly enlightened and informed about Philly’s companies on the rise.

Read on to get the inside scoop on the joys and pains of starting up, how failure can be valuable, and Brian Melton’s secret code name…

Read the rest of this entry »

(This guest post was written by Ryan Underwood Wall, SEO expert and entrepreneur):

Search engines are an international marketer’s new best friend. It’s a lower cost, effective, and efficient global marketing channel.  However, even though the world has flattened and costs have dramatically decreased to deliver marketing messages abroad, it’s still not cheap to roll out or easy to perfect.  Tactics such as foreign language keyword research, translations and trans-creations are usually expensive if you want the job done right.  Not to mention all of the other costs that are accrued through building a separate Web property.  So before you decide to cross the pond, be sure to test market demand by leveraging your current Web site and pushing several international SEO strategies live.

For example, let’s just say your Website domain is http://www.desklamps.com/ and you’re trying to enter the French market.

Read the rest of this entry »