In case you recently developed amnesia, it’s holiday time again. Do you have time-sensitive press pitches you need to send out? Take your time and think it through before hitting “send.”

If there’s any way to avoid sending a press announcement the week before, during or after a holiday, avoid it. Things are hectic everywhere, and in the media just as many people want to spend their holidays at home as in any other business. Writers are squirreling away “evergreen” stories to run while a skeleton staff is on duty, covering for vacationing colleagues and keeping up with the “must-do” assignments.

However, some companies have news that has to go out, perhaps it is something that was unforeseeable or an event happening within the week and there’s just no rescheduling.

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