(This guest post was written by Ryan Underwood Wall, SEO expert and entrepreneur):

Search engines are an international marketer’s new best friend. It’s a lower cost, effective, and efficient global marketing channel.  However, even though the world has flattened and costs have dramatically decreased to deliver marketing messages abroad, it’s still not cheap to roll out or easy to perfect.  Tactics such as foreign language keyword research, translations and trans-creations are usually expensive if you want the job done right.  Not to mention all of the other costs that are accrued through building a separate Web property.  So before you decide to cross the pond, be sure to test market demand by leveraging your current Web site and pushing several international SEO strategies live.

For example, let’s just say your Website domain is http://www.desklamps.com/ and you’re trying to enter the French market.

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