I am a firm believer in the Everybody Sells model but sometimes the more technical people in my circle need some convincing. I am a marketer at heart and while technology fascinates me and I like to think that I am knowledgeable enough to be technically “dangerous”, the appreciation of the sales process comes naturally to me. This is especially true in a start-up environment. If you are a technologist like Vivek Wadhwa and you aspire to stretch your wings, consider what he says in his recent post: It’s All About Selling for Survival.

Budgets are tight and money is scarce. You need to build an incredibly driven workforce and an incredibly effective sales team. Start-ups and established organizations deal with this reality every day so how do you build the right sales culture?

The answer is to create a viral environment of good tippers.

Read the rest of this post on Max Sobol : Brainwork.