So, up and to the right?  Your revenue forecast looks like the classic hockey stick projection.  But really, can you deliver?  We all know that those with the cash and you personally want a quick return, but the catch is in whether the results can be delivered.

Perhaps you believe these forecasts; that your business plan is indeed going to achieve greatness quickly.  Your idea is so great that it could only achieve greatness.  If this is the case, stop for a moment and look inward.

The question regarding the attainability of your revenue goals are as much financial as they have to do with your team.  So, before you go out soliciting funds, make sure you have the right team in place.  Sure your team may be your buddies – personal or professional – but are they the right team, are you motivating them properly and are they properly incentivized?

It’s no secret, most start-ups live and die on the founding team’s connections.  Ask yourself, ‘Do I really have deep and strong enough connections to make this thing happen?’  Don’t kid yourself here.  You’re betting your money, your name and best of all (hopefully) someone else’s money on your connections.

In the end, your team – you’re A-team is what will define your business.  Nothing more, nothing less.  All the financial forecasts, road shows and spin won’t change that fact.  Make sure the forecasts you assembly are attainable, consistent with your team and of course, go up and to the right.