I am a firm believer in the Everybody Sells model but sometimes the more technical people in my circle need some convincing. I am a marketer at heart and while technology fascinates me and I like to think that I am knowledgeable enough to be technically “dangerous”, the appreciation of the sales process comes naturally to me. This is especially true in a start-up environment. If you are a technologist like Vivek Wadhwa and you aspire to stretch your wings, consider what he says in his recent post: It’s All About Selling for Survival.