If Max was happy to read about local companies expanding a few months ago, he must be absolutely overcome with joy now as myYearbook.com continues to grow rapidly, recently announcing that it reached 1 million updates per day and 1 billion page views, largely driven by its Chatter feature launched in November.  Chatter, which is basically a stream of content recently posted by other users on the network (and described as a “free, never-ending photo conversation”) works hand in hand with other features that have been introduced; like Rate Me and Ask Me, which are mildly self explanatory.

Despite personal opinions regarding content, it’s hard to ignore the numbers. According to comScore, myYearbook is one of the 25 most trafficked sites in the United States as measured by pageviews, by minutes, and by minutes per visitor per month. Furthermore, it’s an example of great success story: myYearbook was started in a single high school by a brother and sister team in 2005 and since then, has grown to over 20 million members worldwide. Moreover, its headquarters are located in New Hope, PA which is a hop, skip, and a jump (okay, and maybe another jump) away from our City of Brotherly Love…clearly boosting the cool factor.

What’s in the future for myYearbook? Whatever transpires, Scott Levine, who has recently been named Senior Vice President of Business Development will be at the forefront. Levine, who most recently held a senior level management position in Corporate Development at Sony Music Entertainment, will partner with virtual currency sites, application providers, and media companies to advance myYearbook’s vision of “creating the best place to meet new people.”

We’ll keep you posted!