Nimblelight builds dynamic web presences for businesses, non-profits, and artists. Their work includes web design and development, web consulting, web application development, paid search and search engine optimization, site analytics and user response optimization, social networking and relationship marketing, and online reputation management.

Nimblelight was founded in 2007 and has already established successful web presences for clients as distinguished as CarSense, Postgreen Homes, Auto Lenders, the City of Philadelphia, The Delaware Children’s Museum, and the seaside vacation town of Mystic, Connecticut.

Start Philly caught up with Nimblelight’s Brian Melton (Partner), who graciously answered our probing questions so that you, our treasured readers, would be thoroughly enlightened and informed about Philly’s companies on the rise.

Read on to get the inside scoop on the joys and pains of starting up, how failure can be valuable, and Brian Melton’s secret code name…

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A few of weeks ago, Start Philly took the opportunity to check out Swarthmore College’s annual Lax Conference, entitled “Sailing in Any Wind: Risk and the Entrepreneur.” The agenda was an exciting one that included a plethora of round table discussions, panels, presentations and opportunities to network.  A surprisingly large turnout included a mix of current students, budding entrepreneurs, and founders/creators of successful start ups.

The conference opened up with a keynote speech by Peter Schwartz, Co-founder and Chairman of the Global Business Network, and a partner of The Monitor Group. The speech, both dynamic and engaging, encouraged entrepreneurs to look at risk in new ways. Mr. Schwartz asserted that entrepreneurs would have to learn how to “embrace failure” while noting that  one of our biggest cultural barriers is the idea of “instant success” which is becoming increasingly hard to achieve post-1990s. It was hard to feel discouraged as he maintained that future successful entrepreneurs would be those that had a willingness to persist.

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If Max was happy to read about local companies expanding a few months ago, he must be absolutely overcome with joy now as myYearbook.com continues to grow rapidly, recently announcing that it reached 1 million updates per day and 1 billion page views, largely driven by its Chatter feature launched in November.  Chatter, which is basically a stream of content recently posted by other users on the network (and described as a “free, never-ending photo conversation”) works hand in hand with other features that have been introduced; like Rate Me and Ask Me, which are mildly self explanatory.

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…and if you really believe that, you’ve already fallen prey to the endless amount of horrid advice available everywhere in the world today for an entrepreneur.

Often when we have genius ideas, we are unsure of how to go about bringing them to fruition.  Part of your planning process will undoubtedly involve the (sometimes unsolicited) opinion of others who believe that they have something in the way of knowledge or resources to offer. Although it is true that reliable advice and guidance are key ingredients to long term success, it is also true that you must use your entrepreneurial savvy to know what to use- and what to leave on the table.

Here are a few ways you can up your chances of getting great feedback and superb guidance as you develop your ideas:

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